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By: Tom Wisley

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Wednesday, 26-Jun-2013 14:14 Email | Share | | Bookmark
Why Classified ads are important to achieve online success?

In today’s world where a pizza is delivered within 30 minutes, and where things can modify in just a click or inside snap of fingers, it is very challenging for an individual to keep a pace with the print media. Classified advertising is a form of advertising which is advertised in newspapers, online and other periodicals which may be sold or distributed free of charge. The advantage of classified ads is not only experienced by companies or corporate entities but even individuals advertise to solicit sales for products and services.

The word classifieds ad is usually interfaced with print media i.e. newspapers, periodicals and magazines. But nowadays the situation is totally diverse. Online media has gained more importance over print media. It has become very difficult for an individual to get a newspaper handy and go through it for the services or products one is looking for. The most ideal path is to turn on the laptop or a smart phone and surf for his necessity where one might find various choices as there are plentiful of sites it could point.

One of the reasons why online classified ads have achieved and will achieve long-term success is; some visitors add the link (URL) of these sites to their favourite's list on the computer and keep visiting them from time to time. This helps in future development and the person can use the particular service as and when required. As the online classified advertising sector developed, there is an increasing emphasis toward specialization which allows a lot of employment opportunities.

Online advertising is achieving more success over print media because the space allocated for a publicist in a daily paper is altered with its style, segment and width and as the space increases the cost gradually rises while on a website or a portal where an ad has to be placed space is not the criteria, one can be creative enough to place an online ad. You must be wondering why online ads are given high importance as compared to print media wherein the nature of both the classified ads are same, to serve information to audience with its referred services or products. But this is not true; in a print media the nature of the ad is to serve information to the audience while in an online advertisement the nature of the ad is to serve information to the “targeted audience” which creates a huge difference when it comes to outcome of the ad. Eg. An IT recruiter company can post a classified ad of the job on an IT job portal rather than posting it on any random job portal. This attracts the targeted audience and the result obtained is astounding.

With the internet revolution and increase in the use of technology, the usage of the online free classified ads has expanded considerably. Classified advertisement will soon achieve incredible triumph in near future and it is really very important for classified ads to achieve online success since it is one of the stepping stools for the enrichment, advancement, betterment and evolution of the country.



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